PPC consultancy gives you an experienced PPC specialist to turn to when you need strategic advice, a second opinion or help making an important decision.

Whether you manage PPC in-house, work with another agency, or simply want an independent perspective, we can provide the strategic input you need to make better decisions and get more from your advertising spend.

We can help you with:

• Reviewing your current PPC strategy across Google Ads and Microsoft Advertising
• Identifying opportunities for growth or improved efficiency
• Deciding where to allocate your PPC budget
• Planning new campaigns or changes to your existing accounts
• Assessing platform recommendations and automation
• Making sense of changes in campaign performance
• Reviewing tracking, conversion data and reporting

PPC is constantly evolving. New features, changing competition and shifting customer behaviour can all affect how your campaigns perform.

Having an experienced PPC perspective can help identify what really matters, where the opportunities are and which changes are most likely to have a meaningful impact.

From new platform features and AI-driven tools to changes in the way customers search and convert, there are always new factors to consider. Knowing which ones are relevant to your business is often just as important as knowing what they do.

Our consultancy gives you an experienced perspective when you need it, helping you evaluate your options, solve problems and make better decisions about your PPC.

• Strategy – setting direction and identifying the biggest opportunities across Google Ads and Microsoft Advertising
• Performance – understanding what’s working, what’s not and why
• Account decisions – assessing proposed changes before you commit budget
• AI & automation – understanding where new tools and platform automation can help, and where human oversight is still important
• Problem solving – getting an experienced second opinion when something isn’t going as expected

This service is ideal if you:

• You manage PPC in-house and want an experienced second opinion
• You work with another agency and want independent advice on strategy or performance
• You’re considering changes to your campaigns, budget or PPC strategy
• Performance has changed, and you want to understand why
• You’re unsure what to prioritise or where your budget could work harder
• You want to explore new opportunities without committing to ongoing management

• Commercially focused PPC strategy – recommendations shaped around your wider business goals, challenges and priorities, not just what’s happening inside your advertising accounts
• Growth or efficiency – advice can focus on growing your PPC activity, improving efficiency and profitability, or finding the right balance between the two
• Google Ads and Microsoft Advertising expertise – experienced advice across both major PPC platforms, including how they can work together as part of your wider strategy
• Automation and AI – advice on where automation can add value, how it should be configured and how to manage it effectively while maintaining appropriate oversight S
• Shopping feed strategy – for ecommerce businesses, advice on managing and testing product feeds to improve Shopping and Performance Max performance
• Lead quality and tracking – for lead generation businesses, advice on tracking lead quality and using that information to improve the quality of enquiries generated through PPC

Tell us what you’re working on, what you’re trying to achieve, or what’s not quite going to plan. We’ll take a look and see how we can help.