Clear, data-driven strategy
Understand what is working, uncover opportunities and build a PPC strategy informed by evidence and your business priorities.
PPC MANAGEMENT AND STRATEGY
Google Ads & Microsoft Ads
Make your paid ads work harder
From ongoing and temporary PPC management to consultancy and tailored audits, we help you improve campaign performance, uncover opportunities and make more of your advertising budget.
LET’S TALK ABOUT YOUR ADS✦Clear, data-led decisions
✦Less wasted ad spend
✦Focused on business goals
A clearer approach to PPC
Make your PPC strategy work towards your business goals
Effective PPC is about more than managing campaigns. We combine data-driven strategy, expert consultancy and detailed audits to help you understand what needs to change and where advertising can make the greatest contribution to your business.
Expert guidance, from audit to action
Identify what needs attention, where to focus your budget and how to turn campaign insights into practical next steps.
PPC aligned with business goals
Focus your advertising on what matters most to your business: better leads, more sales and smarter use of your budget.
Our services
How you can work with Ad Ripple
From hands-on campaign management to strategic advice and independent audits, choose the support that fits your needs.
Ongoing PPC Management
Continuous campaign management and optimisation to help your advertising work towards your business goals.
Explore ongoing management →Temporary PPC Management
Flexible campaign support and expertise when you need temporary cover or additional help.
Explore temporary PPC →PPC Strategy & Consultancy
Expert guidance to shape your strategy, clarify priorities and make informed PPC decisions.
Explore consultancy →Request a PPC Audit
Uncover account issues, wasted spend and opportunities to improve performance with an independent review.
Request a PPC audit →Featured case study
Growing Google Ads revenue by 87.5% while maintaining ROAS
How a home and garden ecommerce business scaled Google Ads revenue while keeping return on ad spend broadly stable.
+87.5%
Revenue growth from Q4 2024 to Q4 2025
5.5x
ROAS maintained during the scaling phase
These results relate to this specific client and period. Individual results vary and are not guaranteed.
From improving efficiency to scaling growth
First, improve efficiency
In the initial phase, ROAS increased from 4.53x to 6.49x, while spend decreased by 20.1% and revenue increased by 14.6%.
Then, scale with returns in focus
In the subsequent comparison, revenue grew from £2.38m to £4.47m while ROAS remained broadly stable at around 5.5x.
Less guesswork. More clarity
Know where your budget is going — and why
Paid advertising should support your business goals. We focus on understanding performance, finding meaningful improvements and making your next steps clear.
LET’S TALKA practical approach
Built around what matters to your business
No one-size-fits-all promises. The aim is to understand your campaigns, identify the right priorities and focus effort where it can make a difference.
- ✓Understand the numbers — use campaign data to inform decisions.
- ✓Prioritise improvements — address the issues that matter most.
- ✓Measure what counts — keep business goals and outcomes in view.
Getting started
A clearer path to better PPC
A straightforward process designed to help you understand what to do next.
STEP 01
Understand
Start with your goals, your current campaigns and the challenges you want to solve.
STEP 02
Identify
Find the opportunities, inefficiencies and improvements worth prioritising.
STEP 03
Improve
Take practical steps to strengthen performance and track the results that matter.
Working with Ad Ripple
What you can expect from working with us
Specialist PPC support should give you more than campaign activity. It should help you understand performance and make better decisions about your advertising budget.
Clear, transparent reporting
Understand how your campaigns are performing, what the data means and where attention is needed.
A focus on commercial outcomes
Keep leads, sales, revenue and return on investment at the centre of PPC decisions.
Practical, proactive support
Get clear recommendations and thoughtful optimisation grounded in your account and business priorities.
Support that fits your needs
Choose ongoing management, temporary support, consultancy or an audit according to your needs.
Google Ads and Microsoft Ads expertise
Make informed paid search decisions with a wider view of your campaigns and goals.
Recommendations you can act on
Focus on changes with a clear rationale, rather than making changes for the sake of activity.
Insights & guides
Practical advice to help you get more from PPC
Explore ideas and guidance to help you make better decisions about your paid advertising.
Should Your Business Test Google Ads AI Max?
Consider where AI Max may fit into your Google Ads strategy and what to think about before testing it.
READ THE ARTICLEShopping Feed Optimisation: How to Improve PPC Performance & ROAS
Explore why product feed quality matters and how feed optimisation can support Shopping campaign performance.
READ THE ARTICLEHow to Improve Google Ads Lead Quality
Look beyond lead volume and consider ways to focus campaigns on the leads that matter to your business.
READ THE ARTICLEReady to get more from your ads?
Let’s make your PPC budget work harder
Tell us about your campaigns and what you want to improve. We’ll help you explore the most useful next step.
GET IN TOUCHGoogle Ads and Microsoft Ads support tailored to your business.