Google Ads campaigns require ongoing optimisation, monitoring and strategic oversight, even when your business is going through change. Whether you’re facing a planned absence, unexpected circumstances or a transition between agencies, maintaining continuity is essential to protecting campaign performance.
Whether you’re covering maternity or paternity leave, recruiting a replacement, transitioning between agencies, managing unexpected absences or simply need additional PPC resource, we provide flexible, short-term PPC management that keeps your campaigns running smoothly and ensures continuity throughout the transition.
Working as an extension of your team, we integrate with your existing processes, maintain momentum and provide experienced PPC management until your long-term solution is in place.
Common Scenarios We Support
Every business has different reasons for needing temporary PPC support, but the goal is always the same: maintaining continuity and performance until a long-term solution is in place.
Whether you need cover for a few weeks or several months, we provide flexible support that adapts to your requirements.
This service is ideal for businesses experiencing:
Maternity or paternity leave
Keep campaigns running while a member of your team is away.
Recruitment gaps
Maintain performance while you recruit a new PPC Manager or Digital Marketing Specialist.
Agency transitions
Ensure a smooth handover between agencies without leaving your campaigns unmanaged.
Unexpected absences
Receive experienced PPC support during periods of sickness or other unforeseen circumstances.
How We Support Your Business
Temporary support doesn’t mean compromising on quality. We provide the same proactive approach and attention to detail as our ongoing PPC management service, ensuring your campaigns continue to perform throughout the engagement.
Depending on your requirements, support can include:
- Google Ads campaign management
- Microsoft Advertising campaign management
- Campaign performance monitoring
- Budget management
- Bid optimisation
- Search term analysis and optimisation
- Ad copy testing and optimisation
- Landing page performance recommendations
- Performance reporting, tailored to your reporting requirements
- Communication via email, phone or your preferred collaboration platform
Why Choose Ad Ripple?
Temporary PPC support isn’t just about keeping campaigns active – it’s about maintaining confidence that your advertising is in experienced hands. Having managed Google Ads campaigns across a wide range of industries and account sizes, we’re able to integrate quickly with your existing team, understand your objectives and provide effective support with minimal disruption.
Working with Ad Ripple, you’ll benefit from:
Direct PPC expertise – You’ll work directly with the PPC specialist managing your campaigns, providing consistent communication and faster decision-making throughout the engagement.
Fast onboarding – We can quickly integrate with your existing accounts, processes and team.
Flexible engagement – Support is tailored to your requirements, whether you need cover for a few weeks or several months.
Transparent communication – Clear updates and reporting, with no unnecessary jargon.
A seamless extension of your team – We work collaboratively with your business to maintain continuity and minimise disruption.